When you enter Lucarda, in the medieval Ripa Maris arcade, you start thinking simultaneously about the past, the present and the future. Lucarda is an iconic shop for the Genoese of yesterday, today and tomorrow. It was Giuseppe Lucarda, from Schio in the Veneto region, who set up the shop in Via XX Settembre selling fabric; the premises had seven separate entrances and for this reason was referred to as “da-e sette porte”. In 1920 Giuseppe’s son, having learned the trade and returned from the war, chose the porticoed street called Sottoripa as the location for a “little shop” selling work clothes for dockers and sailors, and casual wear for the Genoese population at large. The legend of Lucarda was born: the first jeans in Genoa, the famous “boxer” shirts, brightly coloured men’s trousers, blue jackets, the vibrant shades of the striped shirts with boat necklines and the legendary pidocchiere (rough wool turtleneck sweaters). After Giuseppe (aka o scio Mimmo) died aged 90-something in 1989, it was his children Sergio, Giorgio and Mirella who continued to export worldwide the Lucarda name and product range. Today it’s Sergio’s daughter Michela (Sergio’s the one who wore the camoglino berret associated particularly with the generation of the Genoese singer-songwriter De Andrè) who is flying the fourth generation of “the colours” of Lucarda.
The shop has remained much the same as it was with the original shelving and black and white stripes in accordance with Genoese tradition; when you get to the top of the stairs of the ancient building, you come to the small premises with wooden panelling from the previous establishment, a jute store, adorned with memorabilia from the age of the great liners.